← Projects

Branding & Web Design — WeSolveForYou

Complete brand identity and website design from zero for a SaaS launch.

BrandingWeb DesignFigma2023

The brief

A business needed comprehensive rebranding and web redesign before launching their SaaS product. The goal: revamp the existing website to attract new potential customers and clients.

I worked independently as the UX and brand designer on a one-month timeline.

Research

Started with competitor analysis and brand exploration. Used Pinterest for mood boarding, then ran stakeholder discussions to identify core brand values:

  • Unique
  • Professional
  • Secure
  • Reliable

Developed two brand guide variants and presented them to the client.

Brand outcome

The client selected the second variant for its superior contrast and visual distinction. The completed brand guide included:

  • Color palettes
  • Logo variations
  • Graphical elements
  • Patterns and textures

Web design

With the brand locked, I designed the website — multiple homepage iterations and a case studies page. The finalized designs were implemented live on the company's website.

The entire project — from research to live implementation — shipped within the one-month timeline.